Problem: Most Exporters Focus on Demand — Not Competition Why Exporters Must Look At Competitors Before Entering a New Market Many exporters spend weeks looking at demand before entering a market. They study how much people are buying, how many buyers are active and how big the market is. They often forget to ask one … Read more
Problem: Most Exporters Choose Markets Based on Assumptions How to Identify Fast-Growing International Markets Before Your Competitors Do People who export products ask the wrong question. They ask which market is the biggest. The better question is which market is growing the fastest. A big market might look good at first. If people are not … Read more
The Problem: The Silent Risk in International Trade Getting an inquiry from a buyer is really exciting. You think about a market and a bigger order. It is a chance to grow internationally. But people who have been exporting for a time know one thing: The biggest risk when exporting is not finding buyers, it … Read more
The Problem: Exporters Compete Without Buyer Visibility Most people who export products know who their competitors are. Very few people know who their competitors are selling their products to. That is where the good opportunities are often hidden. Think about this for a moment. If another company is successfully exporting products that’re similar to the … Read more
The Problem: Why Exporters Struggle to Find Real Buyers How to Identify Active Importers for Your Product Finding buyers for your product is not that hard.. Finding buyers who actually import your product is a different story. Many people who export goods still use things like trade fairs, directories of businesses searching on LinkedIn and … Read more
The Problem: Why Most Export Buyer Lists Don’t Convert How to Turn Trade Data into a Qualified International Buyer List Many exporters have hundreds of contacts. Very few have a list of buyers who are actually ready to buy. That’s the difference between a contact list and a qualified buyer list. “More leads don’t create … Read more
Many exporters think they know what their costs are. They add up the costs of making the product, packaging it and shipping it then add a bit extra and send a quote. A month later they wonder why they’re not making as much money as they thought. Does that sound like you? “Winning an order … Read more
For a time trade fairs were the way to go when you wanted to find buyers from other countries. You would book a stall, travel to another country, collect business cards and hope that something would come out of it. The way global trade works has changed a lot. Now buyers look for suppliers on … Read more
The Problem: Exporters Negotiate Blind Many people who export products lose money before the products even leave the port. How does this happen? They agree to lower their prices when they do not have to. A buyer will say something like: “Your competitor is offering a price.” Most people who export products immediately start negotiating … Read more
The Problem: Most Exporters Target the Wrong Buyers A lot of people who sell things to countries think that getting a lot of inquiries means they will get more business.. That is not always true. Sometimes it is better to have one buyer who buys things from you all the time than to have a … Read more